Crude Technologies

Microsoft's desperate strategy of underfunding, pricing with undifferentiated and highly proprietary products basically has had the same impact on our business as the Windows tablet and Zune did against the iPad and iPod. We call Microsoft's strategy, "the Zune strategy".

It's the concept that they can take a proprietary, undifferentiated offering at a lower price and somehow make an impact on a high-value, highly differentiated product that's loved by customers. Microsoft has not changed our exceptional win rates or affected our average selling price with this Zune strategy.

Customers continue to want visionary products that give them a competitive advantage, not the me-too Zune-type products locking them into these old, proprietary, desktop-driven platforms that are dying off.

A user experience versus value comment heard in the middle of Salesforce.com's Q1 earnings call.

“One of the most controversial choices at the time was whether the Xbox should have a modem in it or not. It sounds bizarre now but most people at the time were connecting to the internet via a dial-up modem.

“So the decision to add a modem in there was fought and fought and actually went all the way up to Robbie Bach. There was a big difference of opinion because at the time there were a lot of dial-up multiplayer services, and we knew if we supported that we could get a lot of people playing.

“The idea of having an Ethernet connection in your home was pretty new at that time, and not many people had it.

“And I remember that this was one of the clear demands that Robbie made, he said we were building the machine for the future, that we were going to bet on people signing up to broadband.

“Once he made that decision. No-one went back.”

An in-depth look at how Microsoft got into the console race, tracing the two years from product conception to launch.

The article below is a couple months old but interesting to look back on now the iPad has sold close to 4 million units, supporting Job's point of view.

Ballmer commented yesterday that Apple's sold more iPads than he would like. He was surprised by the iPhone, and is surprised by the iPad. After all, Microsoft was already selling phones, and tablets, and if so many people wanted them, they'd have bought them ... right?

You see the problem in Ballmer's iPad interview below. He thinks everything is a PC, just evolving form factors. The hardware shape changes like a fashion fad, but it's still a PC, and people are going to do the same things on it.

On the contrary, it's not the hardware form factor people are excited about. Joe Wilcox didn't repurchase an iPad because it was fashionable. It's the shape of the software — the usability. The iOS multi-touch platform pushes the OS into the background, putting goal-oriented apps front and center.

Everyday people (tech geeks call these people "normals") can poke a button for the thing they want to do, and the device becomes a tool to accomplish that thing. Your goal, in a sleek metal frame.

It's not a personal computer riddled with OS anxiety between you and your goal. Turn it on and it's a personal radio, Facebook, magazine, navigator, or photo album. It's whatever you need it to be at the time, and nothing else.

Steve Jobs' and Steve Ballmer's starkly different visions of the future

"PCs are like trucks," Apple (AAPL) CEO Steve Jobs told Walt Mossberg Tuesday night at the Wall Street Journal's D8 conference. When America stopped being an agrarian society, people started buying cars. Devices like the iPhone and the iPad, in Jobs' analogy, are the cars of computing as society transitions into what he calls the "post PC world."

"And this transformation is going to make some people uneasy," he predicted. "People from the PC world."

Enter Steve Ballmer, CEO of Microsoft (MSFT), who was, in his D8 turn two days later, the embodiment of the uneasy PC guy, whether attacking Google's (GOOG) "incoherent" operating system strategy, damning Research in Motion (RIMM) with faint praise, or dissing Apple as living in "the bubble of Terranea" -- a reference to the swanky resort where the conference was held and whose participants could afford to own "five devices per person."

All Things D has posted excerpts of Ballmer's interview (along with Ray Ozzie, Microsoft's chief software architect) on its D8 site. We've pasted several below the fold, along with the Steve Jobs video that includes his vision of the post-PC world. It begins at the 3:30 mark in the first clip. Ballmer's response is in the video about the iPad.

 

Steve Jobs on the iPad and the post-PC world:

Steve Ballmer on the iPad:

Ballmer and Ozzie on cloud computing:

Ballmer on the battle for control of the mobile phone business: