In 2011 the entire tech ecosystem descended toward entropy. Devices and services had a harder time playing together, and simply choosing what to use became an occasion for a flowchart. Some of the simplest tech questions — How should I send a text message to a friend? Which video phone service should I use? — are now hopelessly fraught.
There’s a big opportunity, in 2012 and beyond, for startups that attempt to solve the complexity problem.