“One of the most controversial choices at the time was whether the Xbox should have a modem in it or not. It sounds bizarre now but most people at the time were connecting to the internet via a dial-up modem.
“So the decision to add a modem in there was fought and fought and actually went all the way up to Robbie Bach. There was a big difference of opinion because at the time there were a lot of dial-up multiplayer services, and we knew if we supported that we could get a lot of people playing.
“The idea of having an Ethernet connection in your home was pretty new at that time, and not many people had it.
“And I remember that this was one of the clear demands that Robbie made, he said we were building the machine for the future, that we were going to bet on people signing up to broadband.
“Once he made that decision. No-one went back.”
An in-depth look at how Microsoft got into the console race, tracing the two years from product conception to launch.
It is not surprising that almost every business analyst, from whatever field they come from, management, business consulting, marketing, finance…etc predicts that customer experience and customer value in use will be the next big strategic thing, including major players like Forrester research – The State Of Customer Experience, 2010 – and big five consultancies like Cap Gemini. See also for example Emanuele Quintarelli’s summaries of the Enterprise 2.0 Summit 2010 and the “Social CRM Strategies Summit” (Day 1 & Day 2). More fundamental models in business and academia are underlining this new paradigm: Service dominant logic, and lean consumption as an application of lean management .
And that’s exactly the reason why service design (as a generalization of the formerly emerged discipline of User experience design – see Peter Morville, Smashing Magazine & Kimmy Paluch) and design thinking are starting to raise such a high interest: It’s these disciplines that have the tools, methods and people (the designers and design thinkers) necessary to discover & create customer value and experience, the new ingredients for success and competitiveness in business.
Thursday, 25th November, 10:53 PM
Later this year, we will be introducing lending for Kindle, a new feature that lets you loan your Kindle books to other Kindle device or Kindle app users. Each book can be lent once for a loan period of 14-days and the lender cannot read the book during the loan period.
The software giant just posted an impressive new Windows 7 and Windows Live advert that makes the viewer change their perspective. The commercial follows the trend of several Windows 7 adverts released recently that focus on Microsoft’s Cloud services with Windows Live. I won’t spoil it for you as it has to be seen and experienced. The video can be watched below and the full transcript is available too.