Facebook Home looks like a slick product, initially offering a first class experience exclusively on the HTC First, sold through AT&T:
“The HTC First is the best Home experience possible. There’s no setup—just turn it on, log into Facebook, and see your friends. Available in matte black, white, red and pale blue with a 4.3″ screen, 5 megapixel rear-facing camera and LTE capability. Exclusively at AT&T.”
Such a widely anticipated launch, to an audience the size of Facebook's, is sure to generate an incredible surge of sales for AT&T.
Well, if AT&T had planned for Facebook to link to them, that is:
Maybe Facebook accidentally poached the Googlers responsible for the Nexus 4 failure to launch in the Google Play Store?
Pro Tip: When you launch a splash page with a a pre-order button, people may want to try to click it!